It’s impossible to miss the phenomenon. Popularized by the Bitcoin boom in recent years and highlighted by figures like Elon Musk, cryptocurrencies (or cryptos for short) are everywhere.
You may have discovered the Twitch platform recently thanks to Samuel Etienne's political interviews with François Hollande and Jean Castex, which were widely publicised. Yet it is far from new. Created 10 years ago and acquired in 2014 by Amazon, Twitch is a live video streaming platform.
“Wait, I’ll send you a voice message”. Less inconvenient than a call, faster than a written message: voice messages are here to stay. In a society saturated with images and texts, sound is becoming increasingly popular. And messaging services are well aware of this, having incorporated this functionality for several years now.
Everything starts with the definition of clear and precise objectives! Whether we talk about the content of a video or its dissemination strategy, the goals and objectives will be the foundations and the « raison d’être » of each and every video marketing journey.
The year 2020 was marked by the inevitable arrival of Covid 19 which, in a way, put the world in ‘pause’ mode. However, this has not slowed down the evolution of social networks, on the contrary, we are talking about real exponential growth in digital marketing.
Your video is now ready and produced exactly as you whished? Well done! But be careful as even if your video is a masterpiece, you may still struggle to get views if you haven’t put in place a well thought promotion plan. You will need to elaborate a proper tailor-made strategy in order to boost your video’s impact and address your initial objectives efficiently.
When it comes to communication material, video is definitely THE good hook to get your audience interested and boost engagement. But without having everything well planned in advance, you risk to see your efforts coming to naught.
Remote working has been widely used since March 2020 due to the Covid outbreak. And although the lockdown period slowly ends-up, many companies, employees and independents will keep up with this working style.